Graphic Design

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Graphic Design is combining images and type to convey a detailed message about
a company within a simple visual. Hutch Creative ensures all research into the business,
target audience and the clients wants and needs are taken into consideration before
even starting design. This is to ensure that the final product will be both effective and
long lasting for the client. Below are some examples of works that contain both
interesting visuals and communicate an idea.

These adshel poster designs aimed to create interest in informational seminars based around legal requirements of the graphic design industry.
A theme to base the designs on was created based on “it’s a battle out there”. The colours and illustrations were based on 20th century war.
A tagline of “don’t let your ignorance” made the viewer responsible for their actions and encouraged them engage with the posters. Once their attention was captured all relevant information was easily visable on the page. Ensuring that the colour pallet and many of the elements stayed fixed across the three designs allowed for a solid sense of continuity throughout the project.

The CSIRO recently conducted a rebrand. Hutch Creative decided to undertake the activity of conducting an alternative logo design for CSIRE. In rebranding the CSIRO logo, the aim was to create a design that was showed them as a more approachable organisation.
This logo embodies the idea of an organisation that is open, fun and inquisitive. Instead of a solid stamp like logo, it has been broken up with changes in colour and free form lines. The drawn element represents a bubble, an explosion of ideas. Bubbles are seen as a fun object that kids love to interact with, giving the impression of a friendlier organisation that enjoy their research. It also holds a resemblance to Earth. Each different colour representing a different ocean or continent.

This magazine layout is inspired by Siegfried Odermatt and is a celebration of his influence.
It utilises strong lines, simplistic design with plenty of white space. I used my own images in this design to compliment the simple yet engaging text blocks.

This label for juice was designed based on the concept that kids drink a target audience for juice. The development of the orange feature in the design is an element that was to represent a paint brush stroke or chalk being scribbled onto a surface.
Purple was chosen to allow the bottle to stand out.
It also opens up the target market as it can be seen as a royal colour, giving the impression of superiority.

This print ready brochure was created to promote a touring exhibition of Australian architecture. Strong angular shapes were chosen to symbolise the strong lines of buildings. The blue colour represents both glass clad large buildings and the orange of both brick and sandstone buildings that are predominant in Australia’s architecture. Images were chosen to compliment the strong shapes that hold the text. Keeping the colour’s simple allow the viewer to gain an interest without being distracted from the main purpose of the design, to inform them of the event and what it is about.

A magazine layout full of white space and small elements to guide the eye around. The images were inserted but not to draw attention away from the text, just as an add on that helped fill the page out while staying with the light feeling of the design.

The logo rebrand and supporting collateral for splendor in the grass was created with freedom of expression in mind. It was hand written and using a script style to symbolise “going with the flow”.
The logo will be accompanied with imagery that fills the viewer with a sense of magic, excitement and community. It was my intention to make an authentic feeling logo that is versatile enough to be used in many situations. The lack of hard structured lines represents the idea that attendees are encouraged to be themselves without judgement.